Emergency Bra

“Quick! we are under nucular attack – give me your bra!” 

“Really dear, it’s not what you think, there was a mustard gas threat, I was just taking the proper precautions.”

“Janie, it’s not you, it’s me.  I just need more  . . .air that’s why I am riding with Rachel”

These things just write themselves, I could go on and on.  Some people say there isn’t any real product innovation today, well I guess this new item will show them.  I just wish I was a fly on the wall when they took this to focus groups.  This is a combination support garment and gas mask.  Talk about good news – bad news scenarios. 

The Emergency Bra is a protective garment that can easily be transformed into two respiratory face masks in case of an emergency.The Emergency Bra is an example of a public risk management tool that can provide a person with a critical time window that might be sufficient to escape from life threatening environments.

It can reduce health consequences of accidents involving harmful airborne particles, such as those released by fire, explosion, terrorist, radiological, biological attack, and natural disasters.

It is important to understand that the Emergency Bra is first and foremost a beautiful piece of lingerie.

All the  . . . . details can be found at www.ebbra.com  .  There is even a video.  I think they should have these in vending machines/kiosks in airports.  But no matter how funny the stories about this product are, nothing can compare to the picture of the woman on the left below.  I think she may be the owner of the company or something, but that look makes me laugh every time.  “you want my other one?”