you were thinking “Pony” weren’t you? The popular child’s toy has been around a long time. But the cute little asexual animals in pastel colors don’t cast the same spell over the preschool set like they used to. Also, it’s been discovered that 37% of all “kids toys” are bought by adults for their own use. Sometimes these end up as cutesie workplace displays, or in collections and sometimes they are hidden away and played with secretly when nobody is home.
Taking this all into consideration there is an effort to expand the My Little Pony line, reinvigorate the internet savvy toddler market and tap into latent private playtime demand. One of the early efforts was My Little Princess Leia. Not surprisingly this appealed to both boys men and girls in focus groups. Keying on the Sci-Fi theme they considered My Little Spock which didn’t work out as well because it was “illogical”. Next, My Little Batman, it scored well in every demographic except “teenage girls”. This demographic can not be ignored in the US alone girls between the ages of 13 and 17 control spending (their own and their parents) roughly equal to the Pentagon. To address this market – My Little Lady Gaga! Next the superhero pony My Little Iron Man. Like all trends things got a little out of control, the alternate pony universe was dealt a serious blow after the release of My Little Edward Scissor Hands. This was the fist use of squatting pony models and the real blades were concerns of parents of preschoolers. Where will the Pony go from here? We will all just have to hold on to our combs and brushes and wait and see. When I say My Little . . . . now what do you think?
These are works of Mari Kasurinen see all of her creative and twisted Ponys here